Viva Cultura

Late January, when cultural life begins to stir

today01/29/2026

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Toward the end of January, something shifts along the Costa — without anyone announcing it. It doesn’t suddenly become busier, and it’s not festive yet either. But the quiet core of winter slowly loosens its grip. Not through plans, but through signs.

In Villajoyosa, the first posters appear on walls that have been empty for weeks. Hung slightly crooked, sometimes half overlapping something old. Nothing grand, nothing eye-catching. Just present. On a square, someone lingers a little longer in conversation than in the days before. The exchange remains small, but it lasts just a bit longer.

Cultural life here doesn’t awaken with a starting gun, but with movement at the edges.

Careful glances forward

What defines these days is that attention begins to drift outward again. Shops quietly introduce something new. No elaborate displays, just subtle signals. In a bar, a small stack of flyers appears on the counter. No one takes them all. They’re simply there already.

You notice it in conversations too. Not in what gets planned, but in what gets mentioned. Carnival slips into a side sentence. Valentine’s Day is named without irony. Not as an event, but as something approaching.

The month itself doesn’t change character. It simply loses its closed feeling.

When nature moves ahead

Outside the town, almond trees are already in bloom. It’s not a cultural moment, but it works like one. The landscape moves ahead, regardless of the calendar. Pink and white appear on hillsides where nothing had happened for weeks.

What always strikes me is how naturally this bloom is absorbed into daily life. No one pauses for it, but everyone sees it. It’s a signal that doesn’t need explanation.

Nature doesn’t announce anything — it sets things in motion.

Culture without announcement

What’s special about this phase is that culture doesn’t begin with a programme here. There’s no official opening of the season. Cultural life awakens because people start to expect something again, without knowing exactly what.

Squares are used a little more. Music occasionally drifts from an open window. Things regain a sense of purpose, even if that purpose is still vague.

Late January isn’t a month in itself. It’s the moment you realise that silence doesn’t disappear — it makes room. That January’s calm rhythm doesn’t stop, but prepares itself for something else.

And precisely because this happens without haste, the start of February never feels like a break. It’s not a new chapter — just the next page.

Written by: Eva van Rijn

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