Viva Cultura

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Background

Viva Cultura, or “Living Culture,” is a celebration of the vibrant cultural tapestry of the Costa region. From art and music to local traditions and festivals, this is a place where creativity thrives and cultural expression comes to life. Whether you’re wandering through galleries, enjoying live performances, or participating in the unique festivals that dot the calendar, there’s always something new to discover. Let the creative scene and cultural events inspire you, and immerse yourself in the heart and soul of the Costa. Every corner holds a story, a moment, or an experience waiting to be explored.

oude wijnroutes spanje

Viva Cultura

The ancient wine routes of Spain – from amphora to wine trail

Some journeys begin without you even realising it. A glass of wine, the scent of earth, a name on a label — and suddenly you’re on your way. As I travel along Spain’s ancient wine routes, I’m struck by how wine here isn’t just something to drink, but something to experience. It travels with history, winds through time and landscape, and tells along the way what words sometimes cannot. The […]

today10/16/2025

Fondillón Alicante film

Viva Cultura

Fondillón Alicante: an ancient wine on the silver screen

I still remember the first time I heard the name Fondillón. A friend from Alicante mentioned it almost in a whisper, as if it were a secret reserved for the initiated. “A wine even kings used to drink,” he added. It sounded like a myth — until I discovered that Fondillón truly exists, and is in fact one of the most extraordinary wines in Spain. In the lead-up to this […]

today10/09/2025

El Encuentro Casa Pepa

Viva Cultura

El Encuentro at Casa Pepa: an afternoon of taste and inspiration

Some encounters are carefully planned, others happen naturally. El Encuentro – literally The Meeting – promises to be a bit of both. On Friday, October 3rd, Casa Pepa in Ondara opens its doors for an afternoon dedicated to tasting, discovering and connecting. From 1:00 to 5:00 pm, the historic finca will transform into a lively space where gastronomy, art and lifestyle come together. El Encuentro Friday, October 3rd - 1:00 […]

today09/30/2025

nazomer in Spanje

Viva Cultura

Late summer in Spain: long evenings and village squares full of life

Late August holds a certain magic. The hottest days are behind you, but the sun is still generous, and the evenings feel longer than ever. The rush of peak tourist season begins to fade, while life on the streets somehow feels even more vibrant. It’s the time when you truly discover the essence of late summer in Spain — without the frantic pace of high season. Village festivals and processions […]

today08/28/2025

witte dorpen Andalusië

Viva Cultura

The white villages of Andalusia: silence, stories and sunlight

After the noise and colour of the Feria de Málaga, I decide to linger a little longer in the south. The contrast couldn’t be greater: from the vibrant festivities to the stillness of the pueblos blancos — the white villages of Andalusia, clinging to the hillsides like snowflakes. A sea of white in the sun There’s something hypnotic about the way these villages settle into the landscape. Whitewashed façades, narrow […]

today08/21/2025

Feria de Malaga

Viva Cultura

Feria de Málaga: Andalusia in full bloom

Málaga in August isn’t just a city — it’s as if someone’s turned the volume all the way up: colours are brighter, music louder, people more exuberant. For eight days, the city celebrates the Feria, a festival that began as a historical commemoration but has become a vibrant blend of tradition and modern energy. Where history and street life meet The origins of the Feria go back to 1487, when […]

today08/14/2025

Tomatina in Buñol

Viva Cultura

Tomatina in Buñol: Spain’s reddest festival

Some festivals are stylish and refined. La Tomatina in Buñol is not. And that’s exactly the point. On the last Wednesday of August — the 27th this year — this quiet town near Valencia turns into a battlefield of juicy tomatoes. From prank to world-famous spectacle It started in 1945 as a prank that got out of hand — a few youngsters throwing tomatoes at each other during a village […]

today08/12/2025

Taalstrijd Xàbia Jávea

Viva Cultura

Two names, one town – why the Xàbia/Jávea language conflict is flaring up again

In the narrow streets of Xàbia’s old town, where white façades reflect the sunlight and orange trees hang heavy with fruit, something suddenly caught my eye: the town sign had been defaced. ‘Jávea’ was still faintly visible underneath, but someone had struck through it with thick black paint. A few houses down, a banner hung from a balcony: “Esta casa diu sí al valencià.” This house says yes to Valencian. […]

today07/09/2025

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