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Mercat del Riurau: the scents and flavours of a Sunday morning in Jesús Pobre

today03/31/2025 5

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I have a real soft spot for markets. You might’ve read about it in one of my earlier stories here on the site.
Anyone arriving in Jesús Pobre on a Sunday morning senses it straight away: the Mercat del Riurau isn’t just any market. It’s an ode to craftsmanship, simplicity, and flavour. Beneath the shade of ancient olive trees, on the inner courtyard of a beautifully restored riurau, local producers gather to offer something that’s become rare: products with a story. Honest food. Pure taste. And an atmosphere that seems to slow time itself.

Mercat del Riurau Jesus Pobre 1Bread that still truly smells like bread

You follow your nose to the wood-fired oven where sourdough bread is baked on the spot. The crust crackles, the crumb is light and slightly tangy. There’s a queue, but no one seems to mind. In Jesús Pobre, haste isn’t welcome on the square. And rightly so — good bread takes time. Just like good stories.

Olive oil with character

A few stalls down, you sample a robust, straw-yellow-green olive oil from the Xaló area. Peppery at the back of the throat, almost grassy on the nose. The farmer tells you the trees have been in his family for generations. No blends, no marketing story — just arbequina and picual, harvested at exactly the right time. You take a bottle home. It ends up on the table with pa amb tomàquet — or simply on a piece of bread. Nothing more needed.

Cheese, honey, and the temptation of fermented bliss

You wander past goat cheeses that smell like the mountains where the animals graze. A small jar of raw rosemary honey is on your list — but you leave with three. And before you know it, you’re holding a kombucha, listening to a jazz duo filling the square with gentle chords. You feel rich. And just a little bit Spanish.

A discovery for every discerning foodie

The Mercat del Riurau in Jesús Pobre isn’t big — and that’s exactly what makes it special. You taste, you chat, you wander. No plastic, no loud signs — just a love for the product. And if you look closely, there are small treasures: homemade fig jam, rustic-glazed ceramics, or that one stall you secretly always return to for the best empanadas on the entire Costa.

This is Spain in its purest form. Not flashy, but layered. Not fast, but just right. When you visit the market in Jesús Pobre, you’re not just tasting the region — you’re tasting the rhythm of a different kind of life. And that’s exactly what a Sunday calls for.

📍 Location & times
The Mercat del Riurau takes place in the courtyard of a restored riurau in the village of Jesús Pobre, near Dénia on Spain’s Costa Blanca.
🕘 Every Sunday morning from 9:00 to 14:00

Written by: Wouter van der Laan

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